customer identification

How Do I Get My First Clients?

How Do I Get My First Clients?

You're ready to launch your new business. You have a shiny new website with great content and copy and you've started a blog so people can find you when they Google your products and services and.... Crickets.

So how do you get clients for your brand new business?

Start with people you know and people who you've worked with in the past. Even if you offer them help and advice at a discounted rate, or even for free. Doing free and discounted work for a complete stranger just for 'exposure' may or may not help you land that first client, but doing the same work for people within your current network is more likely to lead to paid referrals and more business. 

,

How Do I Help My Brand Stand out in a Noisy Market?

,
How Do I Help My Brand Stand out in a Noisy Market?

Do you ever feel like you are screaming into a wind tunnel? No matter what market your brand and business are in, consumers are inundated with so many messages every day that it can be difficult to stand out. Even if your market isn't highly competitive, your customers are still seeing tons of messages from the many brands who sell them other products and services. You want your brand to be remembered. You want your audience to hear or see your messages and think, "Yeah, that's me! That product could really help me."

,

Create a Customer Profile to Maximize Your Marketing Efforts

,
Create a Customer Profile to Maximize Your Marketing Efforts

Your customer should be at the center of your business and your marketing messages. If you take the time to identify your customer and create a customer profile (also called an avatar) that embodies your ideal customers or clients, you can create more directed messages that speak to that specific customer group.

,

Create a Simple Customer Journey Map: A Step-By-Step Guide

,
Create a Simple Customer Journey Map: A Step-By-Step Guide

If you sell a product or service with a long buying process, your business may greatly benefit by creating a customer or user journey map. Your map can be used to create messages that resonate with your customers at the right time in their purchasing process.

A user journey map can essentially be broken into two parts: Who are your customers? In what stage of the buying process are those customers?

,

Identify Your Core Customers

,
Identify Your Core Customers

Customers are at the heart of your business. Without them, you have no sales, which means you have nothing at all. Identifying your core customers will help you grow your business.

Your core customers are the base of your customer group and the people for whom you should write your marketing messages. Your core customers are the people who value your products and services most.