A brand promise is a simple statement about your business that will help you direct your marketing efforts. Your brand promise is composed of two parts:
What do you do?
For whom do you do it?
Choose the Right Domain Name for Your Business
When you start a business, it’s important to choose a name that will allow you to select a domain name that pertains to your business or brand and is easy for your customers to remember. Obviously, if you have the option to get your brand name as your domain name, that is the best possible choice for your domain name. However, every single word .com domain name in the English language is taken. That means if your business name is a single word in English, you probably cannot get that .com domain unless you’re willing to pay more that the standard $10-$12 to get it. Many two word combinations are also taken, which limits your options even further.
The Interview Series: Spotlight on Alyssa Joy
Tell me a little about you and your company.
Hi! I’m Alyssa, owner and lead creative over at www.alyssajoypd.com where I specialize in helping creatives, small businesses and non-profits beautify their brand from start to finish! I offer full branding packages, Squarespace web design, and custom styled stock photography and just recently launched my stock photography shop! I really love getting to know my clients, I believe that’s the best approach to design the perfect brand just for them - and well who doesn’t like making a new friend along the way?!
Name Your Business for Growth
Choosing a name for your business can seem like a daunting task. However, if you plan ahead and choose a name for the future of your business, you can save yourself time and effort. One of the most difficult decisions that creative entrepreneurs struggle with when choosing a name is whether to name their company or brand after themselves. Before you name your company, think about your long-term goals for the business. Your long-term goals should help you determine how you name your brand. Do you want to be a small one-man shop? Do you want to be a multi-national corporation? Most business owners want to be somewhere in the middle.
The Interview Series: Spotlight on Daniella Shapiro
Tell me a little about you and your company
Daniella Shapiro is a Disruptive Entrepreneur, Marketing & Branding Strategist, Social Media & PR Specialist and Speaker.
Daniella Shapiro is the Founder and CEO of DaniellaShapiro.com, a Premier Marketing, Branding, Social Media Management, PR and Event Planning company dedicated to building products, services & brands for the future.
Daniella has a BA Marketing Communication degree from the University of Johannesburg and an honours degree in brand leadership from Vega College.
How to Name Your Business: A Step-By-Step Guide
Are you struggling to name your business or your brand? Do you want to pick the perfect name?
I have named hundreds of items between products, brands and companies (my own and others). Today, I use a basic formula that is easy to follow and helps me determine a name every time. It takes about a few days, but the time invested is worthwhile.
What Is the Most Important Thing to Know When I Launch My Business?
Perhaps as a marketer I am biased, but I think the most important thing to know when you are launching your business is your customer. Without a solid understanding of your customer, your business probably will not survive. With a good understanding of your customer, you can meet and even exceed their expectations at every touch point.
Silver Shade Group
A quick intro to Silver Shade Group:
Most of my blogs will contain general information about marketing or answer common brand, product, and digital marketing questions, but for today, I offer a little about me and why I started (and am qualified to run) this company. I am a marketing and branding professional with 15 years of industry experience. This year, I decided to create a company to formalize the consulting work that I was already doing. In addition to marketing consulting, I own an arts & crafts subscription box company called Twined. I built that business from the ground up and learned many lessons along the way.