beta testing

What is the Right Timeframe for Beta Testing?

What is the Right Timeframe for Beta Testing?

Beta testing your products and services before you go to market is important for both customer-facing (B2C and DTC) and business to business (B2B) brands. Beta testing your products and services allows you to identify and resolve potential pain points for your customers. Beta testing can be expensive, depending on the structure of your testing and the length of time you decide to test your products.